title crest and packaging for Pollock’s toy theatres

designed for Benjamin Pollocks Toyshop - 2022

Part of the company rebranding started in 2021 with the ‘Muses’, a series of newly designed envelopes containing the renowned toy theatres relaunching Benjamin Pollock’s legacy while adding glamour and extravagance. The seamless pattern on the front of the envelope draws on the very elements of what’s inside while the title cartouche is a sumptuous collage of antique toy theatre sheets from the company archive.

Take a look at the final product on Pollock’s website at https://www.pollocks-coventgarden.co.uk/products/fourpenny-theatre